Process

Start with a concept. End with your brand.

All of our design work goes through multiple steps to ensure that the end result matches the ideal concept for your brand. We involve you every step of the way, so that each step aligns with your mission and goals. Our creative process ensures that each project gets the same level of attention and care. By the time we're done, the end result feels like it was just meant to be.

Head to Hand

Our first step is always reviewing what your brand needs, and a lot of sketching. Each concept gets sketched, and top concepts are refined to better demonstrate the creative vision.

Let's get digital

Once you select which concept (or concepts) to proceed with, we begin digitizing the handcrafted concepts into more refined designs. We also experiment with the concept to find the variation that best suits it. Of course, lightbulb moments happen that often turn a good idea into a great one.

The grand finale

Once a final digital concept has been selected, we turn it into a complete brand. This converts a single logo into multiple to apply in multiple locations. We also finalize fonts and colors, which accumulates into a finished brand. At this stage, we provide you with the finished logos, branded templates, and a branding guide. The branding guide ensures that anything else you do with the finished products remains true to the realized vision.

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